Why is change is so hard?

We can have all the information we need to make a change and know exactly what to do–but something always pulls us off track. This struggle is because of one simple thing:  subconscious programming. Our subconscious beliefs are formed in childhood, and usually we are not even aware of them. Yet they can take credit for 90% of our current reality.  People will–without even knowing–seek out situations, people, and behaviors that will confirm their subconscious beliefs. It’s a survival skill. We learn the most about the world and ourselves from birth to age 6, when our brainwaves are in a dreamlike state. During this time, everything we take in becomes our “hardwiring” for the purpose of survival in similar environments. As animals trying to survive, this process is advantageous. But as human beings with the capacity for creativity, this hardwiring hinders our conscious efforts to create new ways of being. It likes the status quo. In this way, our subconscious mind can prevent us from having positive, fulfilling relationships with others. If we hold negative beliefs about ourselves and the world, it is very difficult to connect in authentic ways with people close to us.

My work is dedicated to helping people overcome their own subconscious programming and internalize new affirming beliefs, with the purpose of creating authentic, healthy relationships.

Toward this end, I specialize in a specific modality designed to swiftly reprogram the subconscious mind. This technique is called PSYCH-K®. For those clients who are interested, PSYCH-K® will be incorporated into the coaching relationship to remove the barriers to the fulfilling relationships you desire.


PSYCH-K® creates a receptive state of mind that dramatically reduces resistance to subconscious change. It does this by integrating both hemispheres of the cerebral cortex. This “whole-brain” state is ideal for reprogramming the subconscious mind with new self-enhancing beliefs that support your goals.


PSYCH-K® involves four steps:

    1. Muscle testing to identify limiting beliefs that are subconscious.
    2. Find or create a new belief to replace the old one, called a “belief statement.”
    3. Create a whole-brained state using bilateral stimulation, which allows easy access to the subconscious mind.
    4. Use simple energy techniques called “balances” to install the newly created Belief Statement, which replaces the old limiting core belief.


Muscle testing is usually done with the client’s arm extended and held horizontally from the body. The client will say the desired belief statement and the facilitator will press down on their wrist while the client thinks about the statement.  The client will attempt to hold their arm steady, i.e., resist the pressure. A strong response suggests the person’s subconscious mind is in agreement with the stated belief, and a weak response indicates it is in disagreement. Responses can surprise people who consciously think otherwise. If the muscle test is weak in response to the belief statement, then we use a PSYCH-K® technique to “download” it into the subconscious mind. This process is referred to as “balancing,” and there are several different balances you can use. For example, the whole-brained posture involves sitting with ankles and wrists crossed in a particular way, while imagining the belief statement until resistance shifts. This technique can also include visual, auditory or kinesthetic exercises to support this shift. Another example is the Energy Focusing balance, in which the facilitator focuses energy on certain body points while the client says the new belief statement. Muscle testing guides which points and balances will be used.


During the first visit with me, I will ask you questions to clarify your goals for change and answer any questions you may have.  Together we will create an individualized plan focusing on the areas most important to you, and I will facilitate changes to your subconscious beliefs to support your vision. This happens through a combination of talking, asking questions, and using balances.

Frequently Asked Questions

Can I be on medications and still use PSYCH-K®?

Yes.  As an energy technique, PSYCH-K® will not interfere with medications. Many clients have been on anti-depressants for example and there is no adverse effect. However most find that such medications are no longer necessary once they have changed their deeply held limiting beliefs.

How Did PSYCH-K® Come To Be?

PSYCH-K® was originated in 1988 by Robert M. Williams, M.A. in response to the frustration that typical counseling techniques–which rely almost exclusively on “insight” and “motivation,”–had poor results.

Rob has spent nearly 20 years developing and improving PSYCH-K®. His background in business and psychotherapy creates a results-oriented approach to personal change.  PSYCH-K® was inspired out of various fields of study including several forms of kinesiology, Neuro-Linguistic Programming (NLP), acupressure, Ericksonian hypnotherapy, and various psycho-spiritual healing systems.

How Does PSYCH-K® Differ From Other Self-Help Modalities?

PSYCH-K® differs from other modalities in that it communicates directly with the subconscious mind, which is the storehouse of all past experiences, values and beliefs. According to Bruce Lipton, a cellular biologist and author of Biology of Belief, the conscious mind processes approximately 40 bits of information per second, while the subconscious mind processes approximately 40 MILLION bits of information per second.

Viewed another way, if you looked up into the night sky, one star out of the entire sky represents your conscious mind. All the rest that you see (and all you don’t) represents your subconscious mind. So while other modalities recognize the need for changes in our thoughts and beliefs, and may focus on “thinking positively” they do not engage the very powerful subconscious mind, which inevitably wins over conscious intentions.

How Long Does It Take To Work?

The results of a balance can be felt instantaneously or it can evolve over time (hours, days, weeks or longer). For example, if your goal is to find a new job, releasing the fear of changing jobs or being unemployed may be felt at the time of the balance. However getting the new job still may require action steps and take additional time.

How Long Does A Balance Last?

Balances seem to last until they are no longer useful to the subconscious mind or until you decide to balance for a new goal. What you balance for at one point in your life may be inappropriate at another time.

Without the use of PSYCH-K® life itself would remind you when it is time to make a change. Unfortunately, the reminder often takes the form of a trauma or other emotionally charged situation in order to get your attention.

PSYCH-K® enables you to consciously direct key changes in your life without unnecessary pain or difficulty. If you find yourself re-creating behaviors that you have already balanced for, it is useful to ask yourself, “What benefit do I gain from the old thoughts or behaviors?”
When this question is considered openly and honestly, the result is usually very revealing. You may wish to do another balance, which takes into account the “secondary gain” issues, which resulted in the manifestation of the old ways.

Is PSYCH-K® "Mind Control?" Will it interfere with my religious beliefs?

The real question is, “Are you going to try to control my mind without my permission?” No.

PSYCH-K® gives you knowledge about how you can stay in control of your own mind, rather than being vulnerable to the desires of others. PSYCH-K® teaches you how to strengthen the beliefs you choose, it does not choose the beliefs you should strengthen. In that regard, PSYCH-K® crosses all dividing lines and is compatible with all religious beliefs.

Do I Have To Re-experience The Painful Feelings Of The Past To Release Them?

While mainstream psychotherapy assumes that tapping into emotions is a prerequisite to meaningful change, PSYCH-K® does not. When the subconscious mind needs to access an emotion to change a belief, it will. However, when it is not necessary, it will not create emotional catharsis just for the effect.

While suppressing emotions during the process is not recommended, remember it is no more profound to change a belief while expressing emotions.

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